Who the heck is Paul S. Fingerote and what does the "S" stand for anyway?

After a 15 year, international career working as a copywriter and creative director with some of the world's top advertising agencies (including Foote, Cone & Belding and Young & Rubicam) in Los Angeles, Toronto, Sydney and London, Paul Simeon Fingerote opened his own advertising agency in Monterey, California in 1977.

Fingerote literally won his first job in the advertising business (as a copywriter with Young & Rubicam in Los Angeles), placing first in a statewide contest sponsored by Y&R's client, Security First National Bank.  (Headline of the winning ad . . . She:  Did you know a famous American cowboy works at Security First National Bank?  He:  Hopalong Cash-idy?  She: No, silly.  The Loan Arranger!)

He founded Fingerote & Grauer (Grauer & Fingerote, if you asked his partner) as a pioneering marketing and advertising agency in Monterey, California in October of 1977.  F&G (G&F, if you asked his partner) was the first ad agency in the area to qualify for membership in the prestigious American Association of Advertising Agencies.  The agency soon became Fingerote & Fingerote, Inc., and Paul soon became known for creating many memorable marketing efforts including "Ride The Bus, Ride The Bus With Us" (for Monterey Salinas Transit), "There's More to Love" (for the city of Carmel-By-The-Sea), "A Holiday Bounty From Monterey County" (for the Monterey County Hospitality Association),  "Paradise For Sale:  1/2 Price"  (for Ventana/Big Sur), and a multitude of award winning, sales generating, marketing and advertising campaigns.

His clients have included Hyatt and other hotels throughout California, professional accounting and law firms, retailers, educational institutions, hospitals, banks, numerous attractions and events, and a long list of hospitality industry clients.  In 1980, Fingerote became Marketing Director of The Monterey Jazz Festival (the longest running jazz festival in the world), serving in that role for 30 years, making him the longest running Marketing Director of the longest running jazz festival in the world.

In 1980, Fingerote decided he wanted to teach some of the lessons he had learned about what makes marketing and advertising work.  Taking the best lessons from his international advertising career, Fingerote turned them into a six-week course (taught at Monterey Peninsula College); a one-day seminar (his "Do-It-Yourself" Advertising Class);  a half-day workshop (his "Hands-On Ad Agency Workshop");  a one-hour speech ("Marketing With Jazz:  Music, Memories and Marketing from The Monterey Jazz Festival");  and, finally, "Six Essential Steps to Marketing Success", the basis of his popular presentations.

  © Paul S. Fingerote / paul@fingerote.com / 831.655.5600